Two simple things to keep in mind when you’re talking about how your web site will look
The design of your web site is critical, and any web designer for small business will say that.
A stranger coming to your site is not going to forgive ugly design. If your site looks bad he’ll go looking for something better. As you know only too well.
So, you have to have pleasing design, then. But where do you find it?
Well, it is partly fashion.
The styles and themes, even the colors, of websites change over time. For example, I can remember (not too long ago) the time when most corporate websites had gray backgrounds and burgundy as the key color. Visit any big business site now and you will find different combinations. In the same way, Web 2.0 is changing site design also. The large fonts, gradients and sharp lines of this latest web look look good and many sites use them.
Welcome to Web Fashion. Keep your site somewhat in line with fashion so it stays up-to-date for your visitor. For this reason you will need to look at your site every two or three years and possibly redesign it.
Design is also influenced by Internet technology.
Maps and satellite pictures from Google Earth, and the now-simple email form on a contact page, are examples of this. New technologies in their respective days, these tools are now routinely built into web sites by designers.
If some new technology will help your visitor, for example by making something faster or more clear, then design it into your website
What is cool, and what is technically possible, are the things that drive web site design.
To keep you and your visitor happy, take them both into account when you design your web site.
Posted: October 31st, 2007 under Good sites.
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